REACH YOUR
POTENTIAL

From trackside data analysis to professional setup tools, JB Data Engineering offers expert data support and the performance parts you need to stay ahead.

What we do

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BROWSE OUR SHOP

Our shop brings together a wide range of motorsport equipment for race cars and karts, including AiM data loggers, Racelogic VBOX systems, dash displays, lap timers, RaceSense tyre pressure tools and ECUMaster electronics. Each product is chosen to help drivers and teams improve performance, understand their data and get the most from every session on track. Whether you are building your first data setup or upgrading your current system, you will find reliable tools that support consistent lap times and confident decision making.

RACE DATA ENGINEERING
FOR OPTIMUM PERFORMANCE

Owned and run by Jordan Bird, JB Data Engineering specialises in electronic data logging, racing lap timers and data acquisition systems for race cars and motorsport.

We specialise in telemetry analysis, car data logging and data analysis, video analysis and race strategy.

Centrally based, we are ideally situated to assist at circuits across the UK and abroad.

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What is motorsport data acquisition and video analysis?

Data acquisition captures information from the car using sensors and logging systems. Video analysis pairs this with synced footage, making it easier to see braking points, lines and key moments on the lap. Together, they give drivers and teams an effective tool for performance development.

How does motorsport data logging improve race performance?

Accurate data logging helps identify braking points, throttle application, steering input and overall consistency. Reviewing these traces provides clear areas for improvement and supports better setup decisions between sessions.

How do motorsport data engineers support race teams and drivers?

Data engineers make sure all data acquisition systems keep data flowing cleanly. By analysing live and post-session data, they help drivers and engineers make informed decisions about setup and performance, contributing to faster, more competitive laps.

Where can I buy motorsport data loggers in the UK?

We supply a full range of motorsport data loggers from AiM, VBOX and ECUMASTER. You can order through our online shop or contact us for advice on choosing the right system for your car and championship.

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DATA ENGINEERING

RACE & FUEL STRATEGY

VIDEO
ANALYSIS

TECH SUPPORT

RACE SUPPORT

DATA ANALYSIS TRAINING

SIMULATOR SUPPORT

HUMAN ENGINEERING

If you are in need of data advice and technical support then we would highly recommend that you try Jordan. Professional and very prompt service provided to us at In2racing.

Nicholas Dudfield

Motorsport Consultant

WHAT PEOPLE ARE SAYING

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CONTACT US

Want to know how JB Data Engineering can help your team? Get in touch.

We offer on- and off-track support for teams, drivers and individuals - from karting to LMP

Centrally based, we are ideally situated to assist at circuits across the UK and abroad.